The $20 Challenge

What is $20 to you? How hard do you think it would be to give unsuspecting strangers in a major metropolitan area some money, for no reason and with no expectation of reciprocity of any sort?

Twenty dollars was the catalyst for a major life shift for me about one week ago. 

We often ask ourselves how we can make more money, how to grow our businesses and how to get more clients.

How can I market my services better?

What about my rebrand?

What we probably don't consider is one of the most powerful and overlooked secret ingredients to any sale: generosity.

And not generosity to the guy you think is going to pay you, but generosity for all.

Last week my dentist appointment went really well. I have a long dental history and to make a long story short, by the time I was 19, I  already had three root canals and was legitimate friends with my dental practice. I knew more about teeth than any normal kid, had braces twice and experienced a lot of real, physical pain.

So to celebrate this massive victory of no cavities,  I went to the ATM and took $20 out. I bought myself some chocolate and went on a journey to hand the remaining money out for free.

This video documents my story (and has a surprise challenge at the end). 

I was surprised at the profound impact this had on me and believe will also have on you.

Watch the video below, look for the surprise ending (who would of thought that guy would do that!) and then, take the challenge yourself.

This challenge will change your life if you let it.

You want to make more money?

You want to launch your business?

Start by doing what the the most successful and kindhearted millionaires do: give.

Want to know where to invest your money in your business?

Want to know what's far more important than any website, brand or cool logo?

Invest your first $20 in someone else. 

Creativity is the act of doing what feels right in a bold fashion even when others disapprove (tweet it). The voice in your head that says this is the dumbest idea ever with no proof besides a poorly shot iPhone video is your fear talking.

It's your cynicism.

It's the same crazy doctor that kills all of your best ideas before they are ever born.

It's a baby killer-- a killer of possibility, a spiritual abortion clinic.

You may think this sounds like a dumb idea and you might be right, but my experience proves otherwise. 

So what have you got to lose? Take the $20 challenge and invest in your business by investing in others.

And after you've taken the challenge, I want to hear from you. 

Come back here and tell me about your experience in the comment section below. This is an experiment and it only works if you show up and share your story.

How did it go for you?

Was it hard? Were people nice or mean?

Did $20 feel like a lot of money to you or a little?

What insights did you gather from doing the challenge?

Tell me all about it in the comment section below and if you  know someone this might inspire, get them on board to take the challenge too! Heck, post a picture of you getting ready to hand out money!

You rock. Thanks for showing up today.

p.s. Here is me right before I handed out my single bills:

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