A Publishing First: General Electric sponsorship for a Best Selling Author's latest book Marketing & SalesLalita BallesterosMarch 28, 2011book publishing, book sponsor, book sponsors, corporate sponsors, general electric, how to get a sponsor for my book, steven pressfield, the domino project
Common fallacy: sunk costs matter BusinessLalita BallesterosMarch 9, 2011advice, lauryn ballesteros, life decisions, seth godin, sunk costs, sunk costs don't matter, the domino project
In the Wall Street Journal-- The Domino Project BusinessLalita BallesterosFebruary 1, 2011lauryn ballesteros, seth godin, the domino project, wall street journal
Why Books Matter #TheDominoProject BusinessLalita BallesterosJanuary 23, 2011books, learning, the domino project
The Hard Truth: Getting out of your own way. LifeLalita BallesterosDecember 21, 2010apprentice, apprenticeship, get out of your own way, how to be successful, path to success, seth godin, success, the domino project
