Joyful AF Branding

The courage to tell the truth—playfully and powerfully.

Learn how to be yourself with everyone and everything, no matter what. Create content that showcases your uniqueness, expertise, and power in a totally unconventional and super successful way.

For 13 years, I’ve run a branding and communications consultancy based out of NYC. My clients include multiple NYT best-seller authors and thousands of brilliant students as one of the first teachers at Skillshare.

No matter the platform, I work with leaders brave enough to do life and business in their own way—they’re sensitive and spiritual coaches, creatives, and healers, often in the closet about just how magical, spiritual, and unconventional they truly are.

A Taste of How We Work

Get Real And Dive Deep

If you want someone to tell you who you need to be online, regardless of if it’s authentic or honest, to make people like you, this work is NOT for you.

First, we get clear on who you really are—then we communicate that in a bold AF way that inspires, activates, and uplifts. When it makes sense, we do the deeper work of learning to embody who you are and activate your authentic voice, sharing it as world-class professionals. Energetics are included in this work.

Create Content That Changes The World

Essence and Expertise

We translate your essence and expertise into transformational content— this includes websites, social media content, books, and more. We bridge the gap between being seen as a professional and not losing yourself in the process. We aim to do this with such effortless precision that little baby angels sing, catalyzing the joy, fulfillment, and recognition you deserve.

Discover Your Unique Truth — Truth Sessions, The Method

Truth Sessions, The Method, has helped hundreds of leaders since 2018 expand their hearts and find the unique message they’re here to be and share. When you want to be seen, heard, and stand out amidst millions of people online, start with what’s true. Your Truth to the right people sounds like a harp playing in the middle of a busy intersection with hundreds of honking cars. You can’t help but notice!

Speak From The Heart — The Big Voice Inside ™

If you want people to not only hear you but feel you, speak from your heart, The Big Voice Inside.

Master and Protect Your Energy

Leadership is based on who you’re being and how you show up. If you want people to listen to you, be the part; don’t just play the part.

How We Build, Together

We say goodbye to:

  • Self-sacrifice

  • Over-giving

  • Bro-marketing

  • Hiding your power and who you really are in vanilla content that sucks at the t*t of boring and conventional

  • Emotional vomiting on the internet and calling it authenticity

  • Forcing and fighting the wrong people to see, hear and accept you

  • Beating yourself up to move yourself forward

Say hello to:

  • Self-care: This starts way before you ever put pen to paper or create a reel. Full-cup content creation is where it’s at, including the platforms you speak on.

  • Balanced giving: You don’t owe anyone a dang thing, including your voice, gifts, or talents. Today, you speak for those ready to listen. “Do not throw you pearls amongst swine.” This includes your content, ideas, time, and energy (the foundations of your brand).

  • Truth-telling and courageous honesty.

  • Standing in your power and being who you really are, creating bold AF content that inspires, captivates, and educates.

  • Speaking from the wisdom, not the wound.

  • Inviting and allowing the right people to see, hear and be with you in your space, a divine and sacred professional space where you already belong by the sheer fact you’re breathing.

  • Liberating yourself to create systems, strategies, and platforms that serve you and fill you up just as much as those that pay you.

This is the New Age of branding for spiritually-driven leaders who actually care.

You can be yourself and be successful. I’m here to show you how.

Click here to read client praise and read 46 additional testimonials here.

Dive into client Maiara’s story and case study here.

 

Come Home To Who You Are And Why You’re Here.

 

The power to step into the world energetically as the core of who you truly are.

“You give people the power to step into the world energetically as that [seen as you truly are, cared about, and clearly communicating who you are and what you do]. No other agency, no other branding group, no other people are doing that.”

THERESA CAMPBELL
FOUNDER OF HER LIFE, HER LEGACY

 

What you sell and launch makes you good money, but is it what you’re most proud to share?

Your business may be lucrative, but are you hiding who you are, your unique gifts and talents for fear of rejection, financial insecurity, or being alone? Are you stifling your true voice and authenticity for perceived profit? Working 60+ hour weeks and obsessing over your business without a clear path forward? Without a sense of who you really are and who you want to be in your business (and life)?

So I’ll ask you: in your heart of hearts, who are you? Why are you here, and is there something more that wants to be seen, heard, and felt now?

Go home, inside. Take a look and listen.

Curated Client List

Below is a curated list of past/present clients and past employers.

Learn more about how I work with leaders here. Read 46 additional testimonials here.

 

I wanted to sharpen my message.

“Coming from a submissive woman background, I was hesitant and a bit fearful of putting myself 'out there' in social media, especially. I wanted to sharpen my message; I didn't know what I wanted to say, but I knew there was something I wanted to express.”

MAIARA BARROSO
INFERTILITY ADVOCATE, HEALER AND YOGA INSTRUCTOR

 

The Power of Starting With SELF

My story of childhood heartbreak to healing and powerfully stepping into who I really am. 

When I was just a wee-thing, not yet out of my mother’s uterus, I grew up in the family and communal disease of alcoholism and addiction.

In that same metaphorical neighborhood lived incest, mental illness, racism, and fear of severe bullying. I love my family and simultaneously recognize the harm that was caused, paired with the necessary healing. To do our best is not always to be our best. The stories are many, and I’ll tell you one which changed everything for me. It might impact you, too. 

I remember standing in my childhood home as a kid in a heated yelling match with my father. We fought daily. When I wasn’t bullied at home, I was mocked, humiliated, and ridiculed at school for being different.

What I didn’t understand then was why people hated me so much. I could look into people’s eyes and feel their rage directed at me. It was overwhelming, hurtful, and scary. I wanted to be liked and accepted more than anything. 

Whether it’s alcoholism, sexism, or mental illness, every -ism in the book requires one core sacrifice: YOU. The price for entry, connection, and long-term living in these spaces is YOU, your voice, and any sense of protection or control over your life. 

Another fight had broken out, and my father began to chase me around the house in a circle. I was lucky that I was fast and my father was overweight. This gave me the added edge to outrun him straight out of the house to that of a neighbor’s, job or boyfriend.

Like she often did, my mother stepped in between us and stopped him from physically attacking me. 

I choked back tears because if I cried, it meant he won. So I bottled up how I felt and suffocated my sensitivity, gifts, talents, voice, and who I was beyond that to live in such a space at such a time. 

Over time, I became a shell of who I was, a performing monkey who screamed inside to be liked and loved and was often shocked when people actually liked me back!

I did not know who I was or what I liked, but I knew I had a purpose, which kept me grounded. Sturdy and steady. 

As my mother blocked and tackled my enraged father from hitting me, he calmed down and said something I’ll never forget, “If people knew who you really were, they wouldn’t like you.”

And there it was. 

Done. 

Branded in my psyche. I believed the lie, and it grew strong within the soil of self-hate, abuse, and fear. Deep down, no matter what I did, I feared people knowing who I truly was without even knowing it myself!

Twenty-some years later, I would remember what he said, and it would prompt me to discover my most profound truth as a teacher and healer, as someone with ‘“medicine” to give the world. 

I sat on my then mentor and now friend, Seth Godin’s, big blue couch, as he encouraged me to create a method I could teach others based on my experience. So I did. I made Truth Sessions: a simple way to discover who you are and why you’re here. I had wanted this clarity for so long, and it finally arrived. Why not share it with the world? 

I walked myself through my newly found method, silently asking myself the questions and scribbling down my answers in a notebook. 

“You can be yourself and be successful, I wrote. Others need not get you to thrive. Love yourself. Most importantly, trust yourself. It’s in this way you’ll find your tribe. ”

At first, I doubted what I wrote. It was too easy and while I felt a sense of profound peace, I didn’t know where exactly my answers came from. Who exactly was answering? It just flowed too effortlessly for my mind to believe.

In short, the method worked, and because it was easy and a bit magical, I doubted it! I had yet to complete this chapter of my healing journey and was still learning how to live what I knew deep inside.

Over many years and thousands of hours of committed study, practice, and embodiment, I would slowly learn to believe, understand and embody the first sentence alone: you can be yourself and be successful. 

I would come to believe that if people knew who I really was, they would love me. 

I would love me. 

But who was I? 

How could I trust and offer myself and the same talents once misused, misgiven, and taken advantage of as a child and young adult?

How could I stop and cease the habits of over-giving, people-pleasing, and saving others to instead stand tall in my power and be joyful?

In who I really am?

Where was my real voice? How could I find it, like it, trust it, share it, and finally get people to listen to what I had to say, dammit?

Every accomplishment I’ve wanted to soar alongside was rooted in discovering and living the answers to those above questions. But I didn’t see it then. 

I’ve learned that who you are isn’t a title, an accomplishment, or a brand. It’s the energetic space you live in and access inside yourself; your authentic voice lives there. 

If you can speak from the heart in front of one or many people, especially with those who intimidate you. Know, believe, and trust the truth written in your heart and trust why you’re here. Reclaim yourself from all those people, places, and things you innocently and unknowingly give yourself to in exchange for perceived love, power, security, respect, and wealth. 

You’re on your way to being pretty authentic. 

Nothing matters until you come home to yourself.

I was given the gift of life. I healed from complex PTSD that made my world small and scared and reclaimed my voice, and who I genuinely am inch by inch until I could stand in front of bullies, trolls, and those people I wanted to impress alike and not be moved. 

It’s a practice beyond a destination.

For years, I fearfully and stubbornly tried to build my business and my voice from a place of exhaustion and futility. My body refused to let me move forward without addressing and healing these deep wounds, which I then perceived as a setback slowing me down. Today, I see it as the training ground to bring life, healing, and momentum to those I’m here to guide, myself included.

You can only indeed be selfless when you are Self-full. When you are at home with who you truly are. 

My solutions came mostly in spiritual form. I healed from complex PTSD and spontaneous collapsing on the streets of NYC. I recovered from a semi-rare, excruciatingly painful neurological condition that isolated me from the world for two years, an obsession with broken men that almost killed me, and the generational trauma of abuse, addiction, trauma, and rage. 

Without a shred of doubt in my being, I walked this path to share it forward from the wisdom, not the wound. The wound gave me the path, necessary tools, and ways of being I’d later be and teach others. I found my truth and, simultaneously, the heart of my next body of work—this work you’re reading now. Thank you for being here.  

When people who know they’re here for a purpose and desire to serve selflessly, albeit creatively, do any the following, it’s often because they are outside of who they truly are, fearing some aspect of themselves and perceived loss. 

Examples include but are not limited to working themselves to death, resisting slowing down or thoroughly healing, self-medicating, seeking fame, influence, or business success above all else, fear of speaking or embodying your truth or hiding the spiritual nature of your being (what you know to be true behind closed doors). 

In all of these examples, you siphon your power. 

You hide your gifts and talents.

You refute the knowledge and wisdom that walked you to the other side of the battleground called life and delivered you into something new. 

This is not religious. 

It’s my experience, one I parlayed into a branding and communications agency for 11 years and now onto this page.

You have a message and book or body of work inside you, and you have a purpose.

But to do, be, or create any of it confidently, sustainably, and without outdoor pressure suffocating the seedlings of your being and work, you must root within who you are. 

Come home. It’s worth it. 

 
 

What I’m really here to do.

“There has to be an intersection of what sells and what you want to put into the world. What sells tends to take priority. You brought the focus back to me, my dreams, and what I’m really here to do in the world.”

SHIRIN ESKANDANI
FOUNDER OF WHOLEHEARTED WOMAN

 

What are you working on?

Schedule a Truth Session to have a life-changing conversation about bringing you and your unique body of work to the world in a bold, unforgettable way.

I’d love to sit down and slow down to learn about what you’re creating.

Sincere and appropriate inquiries only.

 

ABOUT LALITA

For the last 11 years, I’ve worked with world-class NYT best-selling authors, top startups, creatives, and coaches to build their brands, speak from the heart, and create content that changes the world. My work has been featured in Forbes, TEDx, and Yahoo.

Past and present clients benefit from my intense and unwavering commitment to growth and authenticity as well as the deep, rich, and thorough real-world experience I unconditionally share with you for your growth.

CONTACT ME

Email me at hello@hausoflala.com

To schedule a Truth Session, click here.