Body of Work
Below are curated samples of my work.
I've also worked with hundreds of individuals on a consulting basis, some of which you can see here.
Questions? Email me for more information.
BRANDING / CREATIVE DIRECTION / COPY
Satori Prime founders Guy and Ilan came to me feeling limited by their niche as successful online marketers. They wanted to expand their reach into the self-help/spirituality space and honor their true passion. When I found them, their web presence was significantly outdated and their messaging didn't accurately represent who they were or the vision they had for their business. I worked 1:1 with Guy and Ilan to elevate their entire online presence. We began at the beginning. I distilled their essence. I interviewed their parents and former girlfriends. I wanted to know them as those who love them most do. In the course of 6 months, we entirely transformed their online presence. We translated their vision into powerful imagery with a new logo, a more refined typeface, and a dynamic site that sings of magic, sarcasm, and wisdom. Most importantly, we honored who Satori Prime is at their core.
BRANDING / COPY
Haizii is a Chinese-American brand that produces hand-made, high-end pottery with a focus on sustainability. The client came to me with native Chinese website copy that was roughly translated into English. She wanted to translate the original feel of the Chinese text into English and maintain the spiritual nature of her work. We opted to rewrite all the copy as a series of short poems; each one embodying a narrative from the mountaintop (Haizii).
BRANDING / CREATIVE DIRECTION / ACTING
Lyft ran a successful college ambassador program that consisted of thousands of college students all over the USA. When I came onboard, the program was growing rapidly but lacked consistent messaging, a polished brand that evoked trust, and educational material to onboard new ambassadors in a streamlined fashion. As a result, we created a 1950's inspired 4-part video series to train ambassadors at scale. Each video was both entertaining and educational, providing students with key sales, social media, and marketing training.