We're all human
The other day I sat down for lunch with a VP of Digital from a well known fashion retailer. As we chatted about our future plans, relationships and life direction, it became ever more apparent to me that we are all human. We have the same wants, needs and feelings.
We grow jealous.
If you prick us, we do in fact bleed.
So what that means is that your ability to relate to the most basic, instinctual needs is key in building a friendship.
Screw the small talk and get to the heart of it all. That's where the gold is, that's where we are the most irresistible and most trusted.
And once you're there, honor it, respect it and be grateful.