There's no easy way to win.

  That's the truth, isn't it? We so often search for shortcuts, totally overtaken by the lure of easy, quick and the ever-elusive silver bullet.

Women want their knight in shining armor and men want their chick who loves beer, sports and blow-jobs.


Am I saying these things don't exist? No. Of course they do.

Ladies, you can go to this sexy medieval spot just a quick drive outside of New York City and have all the armor, men and chicken you can stomach.

And men, you can have all the beer drinking, sport watching and mouth specials you can imagine by doing a quick search of "escort service" in Google.

What's the catch?

The catch is that it doesn't feel as good when you pay for it. It feels like cheating because it is. We as humans value personal liberty and free will, especially Americans. Hell, the country was founded on those very beliefs, wasn't it?

So when you shoot for your dream and find it quicker to just go ahead and pay for the same results, it just some how doesn't feel as authentic. The win doesn't feel as grand and the BJ just not as sweet, metaphorically speaking.

It's not surprise that we frown upon this sort of thing. Bribery, call girls, athletes and steroids and for some, arranged marriage, all carry with it the idea of selling out/cashing in and on a deeper level, the realization that no matter how much you offer someone in wealth, company or life, you cannot force an outcome.

You can't make Jesus come back from the dead.

You can't make Teletubbies less creepy (I tried, they're just too weird and British).

You can't make people fall in love with you.

And you can't force a business deal to go through and then last forever, because all that is forced will fall and crumble without your consistent effort and at times, brute force to maintain it.

The reality is that there's no easy way to win and the only way out is in (tweet dat shit).

As a kid, Aussie t-shirts were really, really popular. In fact, there was one shirt in particular that people really liked. It went something like this,

"Life is a journey, not a guided tour."

The journey matters because it symbolizes when our balls drop, when we've earned our way into fight club and when we are actually alive, not just some walking dead.

The video below is a TEDx talk I gave sharing the importance of the journey and the wisdom we gain from being brave enough to walk it.

You'll learn:

  • The value in "the journey"
  • The real reason silver-bullets of success don't exist
  • How you can tell if you're a fake entrepreneur
  • And a lot more....

Watch, enjoy and take a look at the bottom of this post for an opportunity to share your story (and what you want to see happen in your business this year). We're rolling out with some surprises in the coming weeks and want to hear from you.




p.s. You can help me out for a second, right? I want to hear your story. Take 30 seconds now and fill out this 5 question survey.


p.p.s. Keep your eyes peeled for some surprises in the coming weeks.