If Richard Branson can do it, then so can you.

Having the chance to hang out with Seth Godin for the past few months has shown me something really important about success, something that may be surprising to a lot of you. I've learned that there really isn't a 'secret sauce' as many think.

People tend to glorify really successful individuals asking them what their secret is, when they wake up in the morning and how often they check their email. And while tactics can fine tune your efforts and increase productivity, there is something very human about the nature of massive success.

It's humble. It's ingredients are not scarce or rare in terms of availability and it's persistent.

I mention Richard Branson because I had the pleasure of watching Marie Forleo's interview with him and was really pleased at the reaffirmation of what I've believed for quite some time. You can see the interview here.

What I've learned to be true is that the most successful people are the most giving and hard-working.

They care about people immensely and seek to deliver value from day one, not from their first day of profit.

They realize they're not special but are also cogniscent of the influence they have and use it for the benefit of others.

Money is not their number one priority, not because money is bad but because it is a lesser metric than trying to help your fellow man. The passion that consumes someone who is out to live his life's work is far greater than the man who is only consumed with numbers or other peoples' standards.

That man who seeks to be rich with no passion for life will seek out shortcuts, avoid human interaction and miss out on what has become the foundation of these peoples' lives, the very fiber of their greatest successes: their love for others.

Richard goes on to say in the interview,

"I don't think you can set out to be an entrepreneur. I think you need to set out to make a difference in people's lives."

I used to wake up in the morning consumed with the question of what type of entrepreneur I would be. It blinded me and slowed me down. I was more worried with how I looked than doing the work that I was being called to do, the work that whispered to me each day. I was confused and torn.

Richard affirms for me what I intuitively know to be true, that success, like life, is not as complicated as we make it.

If we all woke up with an exuberance each morning, a hunger for life if you will and the willingness to mess up, a willingness that might only be seen in a man who fears death, then this man is far closer to success than the chap with even the greatest idea in the world.

The truth is that we are all capable of what Richard, Seth and others have created. Our empires are awaiting us if we choose to begin building. You have to be true to who you are because who you are, at it's core, is greatness. And you can't fake that. So while tactics may help the already authentic soul in her performance, it will do little for the person who is way off the mark.

I stated earlier this week in my other blog that if you want to be seen as amazing, you can simply do what you and many others fear. Once you attain a level of success at doing that, you will start to develop a magnetic draw because others will think you possess the secret to success.

But the secret is this: we are capable of greatness even though many don't want to accept that. Because that would mean work, responsibility and potential failure. In fact, that answer is too simple many may say.

"I can't do what Richard does! I can't achieve what Seth has!"

Bah humbug! Yes you most certainly can.

Own your potential, stop making excuses and begin building, one brick at a time. Live in that place each and everyday and experience the difference.