Are your desires superficial?

It's been a while, beautiful people. I'm sorry I've been gone so long. It's been almost a year since I last wrote you and wow, hasn't my entire world changed in the past 12 months? Has it been crazy for you too?

In the course of all of these profound shifts, I needed time to myself. To purge. To grow. To move. To reflect. To sit with the painful reality of bidding a previous life goodbye.

Can you relate?

Moving forward, I'm changing how I approach this blog. For a while, I felt trapped in talking only about sales and marketing. While these topics are near and dear to my heart, there are other areas in life I want to explore with you.

I hope you'll join me.

Without further delay, allow me to introduce you to Juanita, athough as of recently, she's feeling more like a Francesca.


She's one of many muses. Wise, straight talking and a bit rough-around-the-edges, she allows me to dive into questions with greater depth, fluidity and fun. Plus, I find her incredibly entertaining to bring to life.

In today's episode, we discuss the question, "Are my desires superficial?"

How often do you judge your desires? I judge mine more than I care to count.

Buddhism has a beautiful teaching around the concept of desire.

"All phenomena, the Buddha once said, are rooted in desire. Everything we think, say, or do — every experience — comes from desire. Even we come from desire. We were reborn into this life because of our desire to be. Consciously or not, our desires keep redefining our sense of who we are. Desire is how we take our place in the causal matrix of space and time. The only thing not rooted in desire is nirvana, for it's the end of all phenomena [...] (original source here)."

I used to think that desire was a sort of final destination. It was a stepping stone to something final, absolute and complete. To obtain what I sought would act as a remedy to a current problem in my life. In some instances this is true, but these remedies are temporary.

Desire is not finite.Desire does not promise a pain free life, but it will act as a teacher. It's like the swirling Northern Lights, dazzling you into a trance and inviting you down a path.

Are you willing to move?

What you desire is not inherently right or wrong. It simply is. And beneath those whisperings of your heart are pieces of wisdom offered up to your highest self.

Gifts from your soul to the part of you awake enough to listen.

Embrace your desire without grasping for it. Nurture the coals of your heart without trying to hold them too tightly (tweet it). 

In this short video, Juanita gives you the low-down on the "ok-ness" in what you seek. Desires need no validation. They're your desires. They're your teacher.

Her best advice?

"Our desire to be famous comes from our wish to be seen. You, however, must first see yourself." (tweet it)

Tell me what you think: What do you think is the point of our desires? And do you think all desires are worth following? Tell me your thoughts in the comment section below.